(Bloomberg) — Google Inc.’s fourth-quarter sales and
profit missed estimates as the Web company’s advertising
business faced more competition on mobile devices.

Revenue, excluding sales passed on to partners, rose 6.9
percent to $14.5 billion, the company said in a statement
Thursday, missing analysts’ average projection for $14.7
billion, according to estimates compiled by Bloomberg.

Chief Executive Officer Larry Page is battling Facebook
Inc. and other Web companies that are seeking to lure away users
and advertisers on tablets and smartphones. Marketers are also
paying less for mobile ads, driving fees lower within Google’s
online-ad business. As a result, the average price of ads fell 3
percent in the quarter, following a decline of 2 percent in the
previous period.