Cantor Fitzgerald on Tuesday reiterated a buy rating on Facebook (NASDAQ:FB), a move led by a multitude of revenue drivers ranging from mobile growth to a potential multibillion-dollar opportunity from WhatsApp.
Cantor analyst Youssef Squali maintained a price target of 80. Facebook stock was down a fraction, near 59, in midday trading in the stock market today.
Currently, the greatest lever for revenue growth is the increased monetization of mobile and premium video ads, Squali said. In the first quarter, Facebook said mobile revenue of $1.34 billion accounted for 59% of total ad revenue, driven by the advent of news-feed ads and growth in volume and pricing.